espressolab : 𝗣𝗟𝗘𝗔𝗦𝗘 𝗛𝗘𝗟𝗣 𝗠𝗬 𝗖𝗢𝗠𝗣𝗔𝗡𝗬 𝗚𝗢 𝗧𝗛𝗥𝗢𝗨𝗚𝗛 𝗧𝗛𝗜𝗦 𝗗𝗜𝗙𝗙𝗜𝗖𝗨𝗟𝗧 𝗣𝗘𝗥𝗜𝗢𝗗
Received & forwarded… no connection with the person appealing…God Bless All🙏🙏
𝗣𝗟𝗘𝗔𝗦𝗘 𝗛𝗘𝗟𝗣 𝗠𝗬 𝗖𝗢𝗠𝗣𝗔𝗡𝗬 𝗚𝗢 𝗧𝗛𝗥𝗢𝗨𝗚𝗛 𝗧𝗛𝗜𝗦 𝗗𝗜𝗙𝗙𝗜𝗖𝗨𝗟𝗧 𝗣𝗘𝗥𝗜𝗢𝗗
Hey everyone, my name is Joshua, and I am one of the founder of espressolab.
The reason why I am writing this is to appeal for your help to get us through this difficult time.
𝗛𝗲𝗿𝗲’𝘀 𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆.
When we first started about 10 years ago, all we wanted to serve good coffee, and as a result of that, beautiful genuine relationships were built over time.
Through out the journey, amidst all the ups and downs, we realised together, this brand grew into a life of its own.
As one of the earliest players in specialty coffee in Malaysia, we have be privileged to have front seat in witnessing the growth of coffee and the café scene, which has flourish and brought enduring joy to many Malaysians.
Therefore it is with much anxiety we watch the scene unfold before us in March 2020, and there was no one to blame
𝗜𝘁 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗠𝗖𝗢.
Since MCO 1.0 hit us in March 2020, we held on hoping that if we tighten our belts, we would be able to come out stronger.
No one was visiting our outlets. and we had not enough money for full salary.
As the owner of the business I had tough conversations with the team, and I had to tell them to defer or reduce their salaries with the understanding that when business improves, we will compensate them.
Personally, I had no salary for the longest period of time
We dug into our little reserves to do whatever we can to ensure the company and our livelihoods survive.
Yes, back then we had hope.
But looking back, MCO1.0, CMCO, RMCO, MCO2.0 later, the hope was stretching thin…but
𝗪𝗘 𝗗𝗜𝗗𝗡❜𝗧 𝗖𝗢𝗠𝗘 𝗧𝗛𝗜𝗦 𝗙𝗔𝗥, 𝗝𝗨𝗦𝗧 𝗧𝗢 𝗖𝗢𝗠𝗘 𝗧𝗛𝗜𝗦 𝗙𝗔𝗥
Especially now that the vaccines are here, and what if we can survive a little longer?
We believe we can save this business.
But I need your help.
I do not want your DONATIONS
I have here 10,000 boxes of our AMAZING espressolab 𝗦𝘁𝗲𝗲𝗽𝗯𝗿𝘂 𝗖𝗼𝗳𝗳𝗲𝗲 𝘀𝗮𝗰𝗵𝗲𝘁𝘀 which I appeal to everyone to purchase in order to help fulfill our business obligations, foremost is salaries for our hardworking team members, and also other business expenses such as rentals.
Purchase the coffee, and help a small business go through this difficult period.
1 box contains 10 sachets and is priced at RM25/box.
I would like to offer a buy 3 free 1 incentive for those who support us.
and therefore 1 set (4 boxes) is RM75, inclusive of delivery to anywhere in Malaysia.
My goal is to sell all 10,000 boxes and I appreciate your help in assisting espressolab to survive.
And hopefully to the next 10 years where we can be a part of our future generation memories just like how we are a part of yours once upon a time.
𝗣𝗹𝗲𝗮𝘀𝗲 𝗰𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗶𝘀 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲:
PROMO CODE: FREESHIP (for free shipping)
I’d appreciate it if you can share this out and thank you very much!
Disclaimer – This post is shared with full consent from espressolab co-founder – Joshua Liew